@usta specializes in the F&B industry offering a glass-grilling concept where customers can grill their food by themselves.
@usta’s mission is to exceed customers’ needs and expectations through the delivery of an outstanding experience and impeccable taste, @usta’s serve our guest healthy tasty dishes with Anatolian hospitality.
VISION: Become Global Healthy Grill House.
@usta’s commitment to excellence is guaranteed by standardizing the quality of products and services by using only the finest raw materials and implementing innovative concepts and techniques.
The size of a typical @usta outlet is between 50 sq. meters and 300 sq. meters. @usta serves multicultural middle to high-end income customers with a flow of 150 to 250 customers per day.
WHAT YOU GET
- Exclusive license to use the @usta trademarks and trade dress in the franchised territory
- Exclusive license to the use of the @usta marketing and operational systems
- Assistance in the location selection
- Construction specifications
- Assistance in the construction of the franchised unit
- Supply of equipment and furniture for the franchise unit (if required & depending on locations)
- Assistance in the pre-operational stage
- Training to the franchisee’s staff
- Preparation of the marketing campaign to launch the franchised unit in its territory
- Permanent support & assistance
- Permanent marketing assistance and support
- Operations and management manuals
- Assistance in the products supply
TRAINING & SUPPORT
- 10 - 14 days at headquarters
- 5 - 10 days on-site
- Printed materials
- Marketing strategies
Pricing and promo schemes
- Individual Unit Franchise Fee – USD 30,000
- Area Development Franchise Fee – USD 72,000
- Ongoing Royalty – 6%
- Advertising Fee – 2%
- Marketing Fund – 1%