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@usta specializes in the F&B industry offering a glass-grilling concept where customers can grill their food by themselves.

@usta’s mission is to exceed customers’ needs and expectations through the delivery of an outstanding experience and impeccable taste, @usta’s serve our guest healthy tasty dishes with Anatolian hospitality.

VISION: Become Global Healthy Grill House.

@usta’s commitment to excellence is guaranteed by standardizing the quality of products and services by using only the finest raw materials and implementing innovative concepts and techniques. 

The size of a typical @usta outlet is between 50 sq. meters and 300 sq. meters. @usta serves multicultural middle to high-end income customers with a flow of 150 to 250 customers per day.


  • Exclusive license to use the @usta trademarks and trade dress in the franchised territory
  • Exclusive license to the use of the @usta marketing and operational systems
  • Assistance in the location selection
  • Construction specifications
  • Assistance in the construction of the franchised unit
  • Supply of equipment and furniture for the franchise unit (if required & depending on locations)
  • Assistance in the pre-operational stage
  • Training to the franchisee’s staff
  • Preparation of the marketing campaign to launch the franchised unit in its territory
  • Permanent support & assistance
  • Permanent marketing assistance and support
  • Operations and management manuals
  • Assistance in the products supply 


24 - days training program
  • 10 - 14 days at headquarters
  • 5 - 10 days on-site
Site selection
  • Printed materials
  • Marketing strategies
Ongoing research and development
  • Pricing and promo schemes


  • Individual Unit Franchise Fee – USD 30,000
  • Area Development Franchise Fee – USD 72,000
  • Ongoing Royalty – 6%
  • Advertising Fee – 2%
  • Marketing Fund – 1%