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Tom Tom is a local restaurant chain with international criteria in quality,
taste, variety, service and cleanliness. Tom Tom follows “Cook to Order” system to insure highest level of quality to their customers. Tom Tom restaurants are distinguished with their special secret recipe of natural ingredients.

Tom Tom’s vision is leadership, quality and excellence in the world of fast food. The first unit of Tom Tom was opened in 1999 in Riyadh. The number of units had grown to reach twenty one (21) branches in 2013.

Tom Tom serves multicultural middle-low to high-end income customers. The size of a typical Tom Tom is between 500 sq. feet and 2000 sq. feet with a customer flow of 120 checks per day.


  • Exclusive license to use the Tom Tom trademarks and trade dress in the franchised territory
  • Exclusive license to the use of the marketing and operational systems
  • Assistance in the location selection
  • Construction specifications
  • Assistance in the construction of the franchised unit
  • Supply of equipment and furniture for the franchise unit (if required & depending on locations)
  • Assistance in the pre-operational stage
  • Training to the franchisee’s staff
  • Preparation of the marketing campaign to launch the franchised unit in its territory
  • Permanent support & assistance
  • Permanent marketing assistance and support
  • Operations and Management Manuals
  • Assistance in the products supply 


22- Days training program
  • 7 - 10 days at headquarters
  • 10 - 12 days on-site
Site selection
  • Printed materials
  • Marketing strategies
Ongoing research and development
  • Pricing and promo schemes


  • Individual Unit Franchise Fee – SAR 80,000
  • Area Development Franchise Fee – SAR 160,000
  • Ongoing Royalty – 6%
  • Advertising Fee – 2%
  • Marketing Fund – 1.5%