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STEFANO’S PIZZA chain was launched as the perfect place for family and friends to enjoy real Italian Pizza in 2006.

STEFANO’S PIZZA is the perfect place for a casual family-friendly Italian meal any day or night of the week. The atmosphere is quintessentially Italian – warm, inviting, and unpretentious. The cuisine takes center stage. Guests will savor the authenticity and artistry behind home-made pizza.

STEFANO’S PIZZA philosophy translates commitment to their valued customers providing quality original stone baked pizza topped with excellent service. Our Mission Is to be the ambassador of the traditional Italian pizza starting from the ingredients that are imported directly from Italy to the Italian authentic methods of preparation aimed to provide the healthiest product and quality.

STEFANO’S PIZZA serves multicultural middle to high-end income customers. The size of a typical STEFANO’S PIZZA is between 400 sq.ft and 2000 sq.ft with a customer flow of min 250 checks per day.


  • Exclusive license to use the trademarks and trade dress in the franchised territory
  • Exclusive license to the use of the marketing and operational systems
  • Assistance in the location selection
  • Construction specifications
  • Assistance in the construction of the franchised unit
  • Supply of equipment and furniture for the franchise unit (if required & depending on locations)
  • Assistance in the pre-operational stage
  • Training to the franchisee’s staff
  • Preparation of the marketing campaign to launch the franchised unit in its territory
  • Permanent support & assistance
  • Permanent marketing assistance and support
  • Operations and Management Manuals
  • Assistance in the products supply 


44 - Days training program
  • 21 - 30 days at headquarters
  • 14 days on-site
Site selection
  • Printed materials
  • Marketing strategies
Ongoing research and development
  • Pricing and promo schemes


  • Individual Unit Franchise Fee – AED 75,000
  • Area Development Franchise Fee – AED 337,500
  • Ongoing Royalty – 6%
  • Advertising Fee – 3%
  • Marketing Fund – 2%