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Saudi Automotive Services Co. (SASCO) is one of the premier establishments operating in the service sector, serving commuters and travelers through out the Kingdom of Saudi Arabia. Sasco was established in 1402H (1982), according to specific operating standards that set a priority for customer satisfaction. Sasco’s vision is to be the lead company in terms of service quality and integration and an example in the field of automotive service. Sasco’s mission is to provide a range of integrated services to motorists and travelers ensuring always customer satisfaction with an emphasis on added value. Sasco serves multicultural low to high-end income customers. The size of a typical Sasco is between 2,000 sq. meter and 14,000 sq. meter.


  • Trademark License
  • License to Operate
  • Operations Manual
  • Training Program
  • Marketing Support
  • Ongoing Support


14 - Days training program

  • 5 - 7 days at headquarters

  • 4 - 7 days on-site

Site selectionMarketing

  • Printed materials

  • Marketing strategies

Ongoing research and development

  • Pricing and promo schemes


  • Franchise Fee – SAR, 200,000
  • Area Development – SAR, 800,000
  • Ongoing Royalty – 2%
  • Advertising Fee – 0.25%
  • Marketing Fund – 0.25%