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Micaroon make up is a unique and original brand, that was launched in the UAE at the beginning of 2014. It is inspired by the gorgeousness of macaroon cookies, and the first of its kind of "beauty bakery". The stunning colors of macaroons, in soft pastels and bright tones, were an instant inspiration to start creating a cosmetics brand based on that concept. The brand is colorful with a beautiful style of packaging. It focuses on using natural ingredients, minerals, vitamins and oils that not only beautify but also nourish the skin.

The brand features an array of gorgeous cosmetic products, including eye shadows lip-glosses, lipsticks in satin and ultra matte, cream blushes and mascara. We will be expanding our colored cosmetics line to offer more products to our customers. In addition, we have a Luxury Body Line of Bath Products, such as Whipped Shea Butters, Bath Bombs and Fizzing Bath Melts. These are created entirely by hand, using fine natural ingredients from all over the world and are generously formulated to be rich, mild and long lasting. Other products related to make up and beauty, are also available, such as make up bags, make up brushes, hair accessories, etc. 

The brand is currently available at our flagship store in The Dubai Mall, which is designed and set up based on the idea of an eye-catching bakery, and at The Mall in Jumeriah, with a similar concept. Our customers can also shop on our online store www.shop.micaroon.com

Micaroon make up serves multicultural low-middle to high-end income customers. The size of a typical micaroon make up is between 9 sq. meters and 30 sq. meters with a customer flow of 25 to 100 customers per day.


  • Exclusive license to use the Micaroon make up trademarks and trade dress in the franchised territory
  • Exclusive license to the use of the Micaroon make up marketing and operational systems
  • Assistance in the location selection
  • Construction specifications
  • Assistance in the construction of the franchised unit
  • Supply of equipment and furniture for the franchise unit (if required & depending on locations)
  • Assistance in the pre-operational stage
  • Training to the franchisee’s staff
  • Preparation of the marketing campaign to launch the franchised unit in its territory
  • Permanent support & assistance
  • Permanent marketing assistance and support
  • Operations and Management Manuals
  • Assistance in the products supply 


13 - Days training program
  • 10 days at headquarters
  • 3 days on-site
Site selection
  • Printed materials
  • Marketing strategies
Ongoing research and development
  • Pricing and promo schemes


  • Individual Franchise Fee –  23,000 $
  • Area Development Franchise Fee – 100,000 $ (for a minimum of 5 units)
  • Ongoing Royalty – 5%
  • Advertising Fee – 2%
  • Marketing Fund – 2%