GOSSIP the brand was created out of a need to fill a gap for the hip and stylish retail F&B brand with modern Emirati roots; a brand that not only satisfies clients’ taste buds, but also creates a visually stimulating dining experience with an emphasis on art and fashion.
Hence, GOSSIP the brand was born - a one-of-a kind culinary boutique that fuses traditional Emirati flavors into contemporary American cuisine to create gourmet food and unprecedented desserts.
GOSSIP's primary location opened in 2013 at Matajer Al Juraina Mall next to Sharjah University City. the location at The Galleria, in Abu Dhabi, opened next, in 2014. Gossip Cafe & Desserts newest location opened in 2015, in Box Park, Dubai.
In 2015, GOSSIP expanded its offerings into a full service F&B and Event Consultancy that offers boutique eateries, designer gifting, couture catering, and bespoke event styling.
Gossip plans to expand the F&B services into various parts of the UAE and other regions.
The size of a typical GOSSIP outlet is between 2500 sq. feet and 4000 sq. feet. GOSSIP CAFE & DESSERTS serves multicultural middle to high-end income customers with a flow of 300 to 400 customers per day per outlet.
WHAT YOU GET
- Exclusive license to use the GOSSIP trademarks and trade dress in the franchised territory
- Exclusive license to the use of the GOSSIP marketing and operational systems
- Assistance in the location selection
- Construction specifications
- Assistance in the construction of the franchised unit
- Supply of equipment and furniture for the franchise unit (if required & depending on locations)
- Assistance in the pre-operational stage
- Training to the franchisee’s staff
- Preparation of the marketing campaign to launch the franchised unit in its territory
- Permanent support & assistance
- Signage and other branding elements for the decoration of the franchised unit
- Permanent marketing assistance and support Operations and Management Manuals
- Assistance in the supply and if needed
TRAINING & SUPPORT
- 14 - 21 days at headquarters
- 14 days on-site (Soft Opening Training)
- Printed materials
- Marketing strategies
Pricing and promo schemes
- Individual Unit Franchise Fee – AED 330,000
- Area Development Franchise Fee – AED 792,000 (for minimum 3 Units)
- Ongoing Royalty – 6%
- Advertising Fee – 2%
- Marketing Fund – 1%