• fish-face-franchise
  • fish-face-franchise
  • fish-face-franchise
  • fish-face-franchise
  • fish-face-franchise
  • fish-face-franchise

Amman's best hybrid food boutique, bringing you sushi fusion like you've never had. Customized hand-held sushi burritos and poke bowls!

Sahel discovered engineering and construction were not his true passion. Instead, what sincerely fascinated him was the culinary world, particularly Asian and Mexican cuisine. Inspired by the fusion of the two cuisines he was so passionate about, he and his partner, Tamer El Sayegh set out to bring FishFace to life. In his words, Sahel vows to “Make the world a better place one burrito at a time”

Born in 2017, FishFace was conceived with one simple goal: to offer fresh, high quality products, a warm homemade feel and, most of all, mouthwatering pokes and burritos that keep you coming back for more. And it’s an experience we aim to spread in every FishFace shop, with many more to come in the near future, more neighborhoods to reach, and more people to satisfy.

The size of a typical FishFace outlet is between 450 sq. feet and 1000 sq. feet. FishFace serves multicultural middle to high-end income customers


  • Exclusive license to use the FishFace trademarks, trade dress in the franchised territory, marketing and operational systems
  • Assistance in the location selection
  • Construction specifications
  • Assistance in the construction of the franchised unit
  • Supply of equipment and furniture for the franchise unit (if required & depending on locations)
  • Assistance in the pre-operational stage
  • Training to the franchisee’s staff
  • Preparation of the marketing campaign to launch the franchised unit in its territory
  • Permanent support & assistance
  • Signage and other branding elements for the decoration of the franchised unit
  • Permanent marketing assistance and support Operations and Management Manuals
  • Assistance in the supply and if needed



28 Days training program
  • 10 - 14 days at headquarters
  • 10 - 14 days on-site (Soft Opening Training)
Site selection
  • Printed materials
  • Marketing strategies
Ongoing research and development
  • Pricing and promo schemes


Individual Unit Franchise Fee – USD 30,000
Area Development franchise fee (5 units and above, a 20% discount fee will apply (instead of 150,000 USD for 5 outlets, the discounted amount is 120,000 USD)

Ongoing Royalty – 6%
Advertising Fee 2%
Marketing Fund – 2%