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At Filli, Zafran tea is our specialty to say the least; we have our own signature blend which is blended by a team of experts. Unlike other tea companies, our focus is on delivering a tea that brings a unique taste which is now associated with our brand.

The blending processing is carried out by experts who have been master tasters who understand the process better than anyone else. The result is a healthy and tantalizing cup of Filli Zafran tea in every Filli outlet across the world…an experience they simply cannot get enough of.The combo of trained tea makers, high quality tea and a team of highly trained staff members ensures an unbeatable experience that makes people come back for more.

Filli Café currently serves at 17 prime locations in Dubai and seeks to be the leaders in a tea specialized concept.Filli Cafe serves multicultural low, middle to high-end income customers. The size of a typical Filli Cafe outlet is between 250 sq. ft and 800 sq. ft with a customer flow of 300 to 400 customers per day.


  • Exclusive license to use the Filli Cafe trademarks and trade dress in the franchised territory
  • Exclusive license to the use of the Filli Cafe marketing and operational systems
  • Assistance in the location selection
  • Construction specifications
  • Assistance in the construction of the franchised unit
  • Supply of equipment and furniture for the franchise unit (if required & depending on locations)
  • Assistance in the pre-operational stage
  • Training to the franchisee’s staff
  • Preparation of the marketing campaign to launch the franchised unit in its territory
  • Permanent support & assistance
  • Permanent marketing assistance and support
  • Operations and Management Manuals
  • Assistance in the products supply 


15 - Days training program
  • 7 - 10 days at headquarters
  • 3 - 5 days on-site
Site selection
  • Printed materials
  • Marketing strategies
Ongoing research and development
  • Pricing and promo schemes


  • Individual Unit Franchise Fee – USD 20,000
  • Area Development Franchise Fee – USD 100,000
  • Ongoing Royalty – 6%
  • Advertising Fee – 2%
  • Marketing Fund – 2%