• circlecafe
  • circlecafe
  • circlecafe

Circle is a modern café that centers on simple.easy.living.The uniqueness of the concept is that it strives to provide healthy, fresh food concepts to the consumer. The idea behind the theme is to continuously offer updated food selection, items that are hard to find in any other place and that combine an eastern touch with a western one.  Some items on the menu are sourced from internationally renowned suppliers such as the unique H&H New Yorker bagels, others are made on the premises, like a wide range of salads, sandwiches, hot food selections and homemade pastries and cakes. Circle features a strong interior design element, combining modern yet comfortable furnishings with cool and casual background lounge music, resulting in a chic yet functional space with a unique atmosphere.

The Philosophy of circle can be summarized as: “simple.easy.living”


  • Exclusive license to use the Circle Cafe trademarks and trade dress in the franchised territory
  • Exclusive license to the use of the Circle Cafe marketing and operational systems
  • Assistance in the location selection
  • Construction specifications
  • Assistance in the construction of the franchised unit
  • Supply of equipment and furniture for the franchise unit (if required & depending on locations)
  • Assistance in the pre-operational stage
  • Training to the franchisee’s staff
  • Preparation of the marketing campaign to launch the franchised unit in its territory
  • Permanent support & assistance
  • Permanent marketing assistance and support
  • Operations and Management Manuals
  • Assistance in the products supply 


50 - Days training program
  • 21 - 30 days at headquarters
  • 10 - 20 days on-site
Site selection
  • Printed materials
  • Marketing strategies
Ongoing research and development
  • Pricing and promo schemes


  • Individual Unit Franchise Fee – AED150,000
  • The Area Development agreement Franchise Fee A Three Hundred Seventy Five Thousand UAE Dirhams (AED 375,000) Development Fee will be payable upon the execution of the Area Development Agreement.

    A One Hundred & Fifty Thousand UAE Dirhams (AED 150,000) Franchise Fee will be payable upon the execution of the first Individual Franchise Agreement simultaneously with the execution of theArea Development Agreement.  A Seventy Five Thousand UAE Dirhams (AED 75,000) Franchise Fee will be payable upon the execution of each of the Franchise Agreements for the additional Three (3) units to be developed under the Area Development (Unit 2 to 4).

  • Ongoing Royalty – 6%
  • Advertising Fee – 2%
  • Marketing Fund – 1%