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Café2go is the first UAE born café and the fastest growing café franchise. We were the pioneers of fusing an old Emirati Cuisine (camel milk & meats) with a modern lifestyle drinks and food (coffee, tea & sandwiches). Since our inception we have stirred quite a buzz in the coffee world.

Our first store was inaugurated on September 2011 in Murooj Rotana across from the prestigious Dubai Mall. Since then we have expanded to several locations around Dubai with plans to rapidly expand in upcoming years.Our success and growth is due to our creative business model, convenient locations and unique menu all synergistically working together in providing fast and handy service for those constantly on the go! With our café outlets, kiosk cafes, unique mobile van café and innovative push cart café concepts we are constantly looking for entrepreneurs to join our efforts in fulfilling our vision of GOING GLOBAL.

Café2go serves a wide selection of quality and premium hot and cold beverages including teas, coffees, smoothies and juices. We are the pioneers in serving different hot and cold drinks, gelatos, yogurt, sandwiches and pastries made with fresh camel’s milk which are all served under the our brand of Camellos.Café2go promises to deliver the most delicious coffee and the freshest food combined with the best service. Whether the customer is taking his/her first sip of our unique blend, biting into one of our signature, fresh toasted sandwiches or browsing through our brand new website, their Café2go experience will be one they’ll look forward to repeating time and time again!Café2go has locations in the UAE, Libya and Qatar with plans to rapidly expand in the Middle East and across the globe.

Vision : To unite people of all backgrounds in a shared experience by positioning ourselves as a premier coffee shop chain with a global presence.

Mission : Café2go is committed to give an experience that touches the soul by pursuing excellence in products, personalized service and an exciting store atmosphere. Be socially responsible by giving back to the society in helping building and changing lives. Aspire to be wherever you are.Values :

  • To place quality as our number one priority.
  • Engage with our customers to uplift them even if for a few moments.
  • To create a culture of delight and excitement.
  • Partner based on respect, integrity and trust.
  • Promote the lives of our team members.

Store :  The size of a typical Café2go store is between 1000 sq.ft and 1500 sq.ft with a customer flow of 200 – 250 checks per day. Kiosk :  The size of a typical Café2go Kiosk is between 200 sq.ft and 350 sq.ft with a customer flow of 100 – 150 checks per day. Mobile Car :  An eye catching mobile café car with distinguished design and extremely fast service, built with the best quality products with a customer flow of 75 – 100 checks per day. Push Cart : Ergonomically advanced, cute, compact, innovative, secure, mobile & modular, on-board utilities and ideal for those who wish to grab and go. Built in water generating and disposal and able to serve hot, cold drinks & food with a customer flow of 50 – 75 checks per day.

WHAT YOU GET

  • Exclusive license to use the Cafe2go trademarks and trade dress in the franchised territory
  • Exclusive license to the use of the Cafe2go marketing and operational systems
  • Assistance in the location selection
  • Construction specifications
  • Assistance in the construction of the franchised unit
  • Supply of equipment and furniture for the franchise unit (if required & depending on locations)
  • Assistance in the pre-operational stage
  • Training to the franchisee’s staff
  • Preparation of the marketing campaign to launch the franchised unit in its territory
  • Permanent support & assistance
  • Permanent marketing assistance and support
  • Operations and Management Manuals
  • Assistance in the products supply 

TRAINING & SUPPORT

24 - Days training program
  • 10 - 14 days at headquarters
  • 7 - 10 days on-site
Site selection
Marketing
  • Printed materials
  • Marketing strategies
Ongoing research and development
  • Pricing and promo schemes

YOUR INVESTMENT

  • Individual Unit Franchise Fee – AED 80,000
  • Area Development Franchise Fee – AED 320,000
  • Ongoing Royalty – 5%
  • Advertising Fee – 2%
  • Marketing Fund – 1%